Nearly 43% of India’s population is dependent on agriculture and farming for livelihood, with the sector contributing a shade over 20% to the country’s GDP, but due to the lack of technology integration and a robust value chain, the agriculture sector and its allied industries have not been able to unlock full economic potential for those dependent on it. Even so, the Indian food and grocery market is the world’s sixth largest with retail contributing 70% of sales. A comprehensive agricultural support policy in terms of better farming techniques, environmentally sustainable technologies, and optimised natural resource management, to name a few, would not only unlock the potential of this vital sector but also ensure food and financial security for the farming community.