Tatsat Chronicle Magazine

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Nov 2022




In 1965, when the then prime minister, Lal Bahadur Shastri, launched the Green Revolution under the stewardship of noted agriculture scientist M.S. Swaminathan, it amounted to insurance against the devastating famines that had ravaged India since Independence. The success of this revolution ensured that India went from being a foodgrains-deficient state to being a food-surplus country. Since then, the government’s mandate has ensured that there are sufficient buffer stocks in the warehouses of the Food Corporation of India.
However, despite the tremendous achievements in attaining food self-sufficiency since the start of the Green Revolution, Indian agriculture has remained precariously dependent on the monsoon. Even the slightest deviation from normal rainfall adversely impacts farmers. It has happened this year as well.
As we point out in our deeply researched cover story, based on publicly available data, there has been a sharp decline in the cultivation acreage of paddy, which is the primary kharif crop. Data also indicates that buffer stocks too have fallen sharply to a 10-year low. Adding to farmers’ woes this year were the late-season rains, which destroyed significant amounts of paddy harvest in large parts of north India. Though the food stock situation has not yet turned alarming, the government would be best advised to keep its eye on the ball to prevent India from slipping back into food insecurity….

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Tatsat Chronicle is the brainchild of Tatsat FoundationTM  India’s first not-for-profit organisation that provides CSR-specific education, certification and skill-development solutions through its vast network domestic and global partners.

Tatsat Chronicle magazine and its 360-degree digital platform, including a live website with daily updates, Social Media channels, and a fortnightly newsletter in digital format.

The social sector is one of the fastest growing sectors in India. Given the current size of the social sector—accounting for approximately 8.8 percent of India’s GDP in spending terms—and the number of people who are directly and indirectly involved with this field, it doesn’t have a robust media platform that engages with the various stakeholders involved in this sector. It’s this gap that Tatsat Chronicle intends to fill and carve out a niche.

Tatsat Chronicle has been envisioned as a monthly magazine that offers a deep dive into the rapidly evolving Corporate Social Responsibility space for better understanding and appreciation of the remarkable work being done by corporate houses, Public Sector Undertakings and Non-Government Organisations towards creating a more equitable society.

The main objective of Tatsat Chronicle is to inform, engage and stimulate its readers with ideas, case studies and well-researched insights, covering the entire gamut of CSR activities in India and abroad.

Every month the print magazine with a production run of 50,000 copies and its digital version generate a combined readership of 250,000 people. In a short span of time, Tatsat Chronicle has established itself as a go-to resource for key decision makers and influencers, who are instrumental in shaping CSR policies and project implementation at the grassroots level in India.

Tatsat Chronicle is edited by a team of highly-experienced and reputed journalists, who bring a diverse skill-set to the table that helps us to put together a rich content package every month.

Our columns are written by domain experts, who breakdown complex issues and subjects into easy-to-understand narratives. Our overall editorial philosophy has been to position the magazine and its digital avatar as the most authoritative and authentic voice in the CSR media space by cutting through the clutter and information overload.

We place people in focus in our articles, analysis and opinion. We encourage our readers to engage with us. We gain as much in developing a more nuanced understanding of the issues that impact the CSR sector from this engagement.

One of our missions is to empower young talent engaged in the CSR sector, especially women, Dalits and OBC category, to pitch us ideas for articles and stories that they wish to contribute. To pitch story ideas for Tatsat Chronicle, refer to story pitching guidelines.