Tatsat Chronicle Magazine

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May 2023




Every time there is a crisis in the countryside, the National Rural Employment Guarantee Act (NREGA), 2005, has come to the rescue of the rural poor. The 100 days of assured employment have not only saved some of the poorest in the country from starvation, it has also helped in building enduring community-level assets such as ponds, bunds (retaining walls), foodgrain storage, micro irrigation canals, among others.

The uniqueness of NREGA is that it’s a demand-driven employment scheme. It means that when the rural poor migrate to cities in search of better wages, the demand for such work comes down, which in turn brings down the expenditure. However, when there is a crisis such as that triggered by the Covid-19 lockdowns, which engineered reverse migration, the demand for NREGA work goes up, hence expenditure also goes up. There are several studies—both Indian and international—that acknowledge the role of the scheme in reducing rural poverty. More importantly, women have been the biggest beneficiaries of the scheme, since it allows them flexibility of working hours….

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Tatsat Chronicle is the brainchild of Tatsat FoundationTM  India’s first not-for-profit organisation that provides CSR-specific education, certification and skill-development solutions through its vast network domestic and global partners.

Tatsat Chronicle magazine and its 360-degree digital platform, including a live website with daily updates, Social Media channels, and a fortnightly newsletter in digital format.

The social sector is one of the fastest growing sectors in India. Given the current size of the social sector—accounting for approximately 8.8 percent of India’s GDP in spending terms—and the number of people who are directly and indirectly involved with this field, it doesn’t have a robust media platform that engages with the various stakeholders involved in this sector. It’s this gap that Tatsat Chronicle intends to fill and carve out a niche.

Tatsat Chronicle has been envisioned as a monthly magazine that offers a deep dive into the rapidly evolving Corporate Social Responsibility space for better understanding and appreciation of the remarkable work being done by corporate houses, Public Sector Undertakings and Non-Government Organisations towards creating a more equitable society.

The main objective of Tatsat Chronicle is to inform, engage and stimulate its readers with ideas, case studies and well-researched insights, covering the entire gamut of CSR activities in India and abroad.

Every month the print magazine with a production run of 50,000 copies and its digital version generate a combined readership of 250,000 people. In a short span of time, Tatsat Chronicle has established itself as a go-to resource for key decision makers and influencers, who are instrumental in shaping CSR policies and project implementation at the grassroots level in India.

Tatsat Chronicle is edited by a team of highly-experienced and reputed journalists, who bring a diverse skill-set to the table that helps us to put together a rich content package every month.

Our columns are written by domain experts, who breakdown complex issues and subjects into easy-to-understand narratives. Our overall editorial philosophy has been to position the magazine and its digital avatar as the most authoritative and authentic voice in the CSR media space by cutting through the clutter and information overload.

We place people in focus in our articles, analysis and opinion. We encourage our readers to engage with us. We gain as much in developing a more nuanced understanding of the issues that impact the CSR sector from this engagement.

One of our missions is to empower young talent engaged in the CSR sector, especially women, Dalits and OBC category, to pitch us ideas for articles and stories that they wish to contribute. To pitch story ideas for Tatsat Chronicle, refer to story pitching guidelines.