Pernod Ricard India (PRI), a global leader in the wine and spirit industry, today announced a major initiative to remove permanent single cartons from its brand portfolio, increasing its commitment to sustainability. Starting with 500 million pieces per year under its Indian Made Foreign Liquor (IMFL) brand and depending on consumer acceptance, the company will gradually expand its initiative to include its imported brand portfolio.
According to a report by Assocham and PwC, landfills are filled with so much urban waste that landfills the size of New Delhi, the capital of India, will be required by 2050. The goal of this Pernod Ricard India initiative is to motivate people to make environmentally responsible purchasing decisions, reduce landfill waste for secondary packaging and contribute to Pernod Ricard’s corporate responsibility and sustainable roadmap. The organization supports the “Good Times from a Good Place” by 2030, which supports the United Nations. Sustainable development goals.
Highlighting the Company’s commitment to building a responsible business, Thibault Cuny, Managing Director, Pernod Ricard India said, “Pernod Ricard India’s long-standing commitment to nurturing people, planet and communities with sustainability at its core, continues to remain an organizational imperative. Responding to global ecological challenges, this initiative reiterates our focus on reducing environmental impact and building thriving communities. True to our vision of Créateurs de convivialité, we believe in working with others to drive our sustainability agenda. We hope to see other companies in India also adopting this environment-first approach to steer conscious consumption which helps fight climate change while creating growth momentum.”
According to published reports, 43% of single cartons end up in landfills. Since 2020, Pernod Ricard India has been working on pilot projects to test consumer acceptance in a phased mono carton. It should be applied in all the states of India where it exists. Excluding unnecessary packaging manufacturing and transportation,