Tatsat Chronicle Magazine

Rajesh Nanarpuzha

Associate Professor of Marketing at Indian Institute of Management Udaipur
social media influencers

Community Influencers on Social Media

February 11, 2022
In imagining social media influencers, on platforms such as YouTube or Instagram, it is tempting to visualise an individual as someone urban, young, most probably into fashion or into beauty. However, some of these stereotypes have begun to crack as the digital