To spread knowledge of COVID-19 among citizens and encourage them to get vaccinated, Tata Steel has launched a community awareness campaign around its Sahibabad plant, located in the Ghaziabad district of Uttar Pradesh. The initiative will be implemented in association with the NGO, United Way Delhi.
According to a report published on India CSR, two mobile awareness vehicles, the COVID Jagrukta Raths, were flagged off from the Sahibabad plant by Jayanta Banerjee, Group Chief Information Officer, Tata Steel, Mukesh Kumar, Executive Plant Head, Tata Steel Sahibabad, and representatives from United Way Delhi. The vehicles will display innovative messages on COVID-19 appropriate behaviour and urge people to vaccinate themselves. It will also play an audio jingle in the local dialect, to ensure a wide and better reach of the message.
Mukesh Kumar, Executive Plant Head, Tata Steel Sahibabad, said, “In the current times when the world is witnessing the surge of the new variant, reinforcing the COVID-19 appropriate behaviour is extremely important. As a responsible corporate, we are happy to partner with United Way Delhi to help sensitise the community on this subject.”
Sachin Golwalkar, CEO, United Way Delhi, said, “As the pandemic continues to pose a threat, it is more important than ever to ensure that the eligible age group is vaccinated. This campaign endeavours to encourage more people to come under the vaccination coverage.”
The vehicles will move on designated routes in select areas of Ghaziabad. The initiative is a part of the larger Integrated Development Through Innovative Approaches (IDIA) project of Tata Steel, Sahibabad, one that aims at the holistic development of the community through dedicated interventions in government-run schools and Chetna, the Youth Resource Centres.