P&G Health has joined hands with the Lakshya and Recycle India Foundation to reinforce its commitment to sustainable waste management. Through the partnership, P&G will focus on sustainable pharmacy waste segregation and management project as part of its corporate social responsibility (CSR) programme ‘SEHAT’.
It aims to promote sustainable health practices by promoting basic awareness for pharmacy owners and their staff to segregate waste such as plastic, paper, glass, and biomedical waste including unused or expired medicines and supplies, syringes, masks and disinfectants.
During the pilot programme, pharmacies will collect the waste generated at their respective establishments and segregate it into colour-coded containers. This material will be collected and recycled in phases by the Recycle India Foundation. Non-recyclable materials will be disposed of responsibly.
Milind Thatte, Managing Director, P&G Health India said, “Aligned to our vision to create transformative partnerships that enable people, the planet and our business to thrive, we are pleased to announce our collaboration with Lakshya and Recycle India Foundation to promote sustainable healthcare practices at pharmacies. Initial response to our pilot program with participating pharmacies has been encouraging, with baseline survey results demonstrating that less than 20 per cent of pharmacies were segregating waste citing lack of awareness as the key reason. Through learnings from our first pilot, we aim to subsequently scale up this project across other locations and cities in the near future.”