Tatsat Chronicle Magazine

KVIC files applications in 40 countries to protect brand “Khadi”

July 11, 2021

Khadi and village industries commission (KVIC) has secured trademark registrations in three countries – Bhutan, UAE and Mexico – a big stride towards protecting the identity of brand “Khadi” globally. Apart from these countries, KVIC’s trademark applications are pending in 40 countries across the world that include the USA, Qatar, Sri Lanka, Japan, Italy, Australia, New Zealand, Singapore, Brazil and others. With obtaining the latest trademark registration in UAE, the KVIC has succeeded in securing the trademark registration for the first time in a Gulf country.

Earlier, the KVIC got the trademark registration for “Khadi” in Mexico in December last. Previously, the KVIC had trademark registrations for the word mark “KHADI” in 6 countries namely Germany, UK, Australia, Russia, China and EU where trademark registrations were granted in certain classes. However, with recent trademark registrations in Bhutan, UAE and Mexico, the number of such countries has gone up to nine. In these countries, KVIC has got registrations in various classes that pertain to Khadi fabric, Khadi readymade garments and village industry products like Khadi soaps, Khadi cosmetics, Khadi incense sticks among others. It is for the first time in the history of KVIC that sustained efforts have been made in the last 5 years to protect the brand “Khadi”.

KVIC Chairman Mr Vinai Kumar Saxena said these trademark registrations will prevent the misuse of the brand name “Khadi” globally. He said in recent years, Khadi’s popularity has seen massive growth in India and abroad due to Prime Minister Shri Narendra Modi’s appeal to adopt Khadi. It has, therefore, become important for KVIC to protect the identity of Khadi and safeguard the interest of consumers and lakhs of Khadi artisans.

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