Tatsat Chronicle Magazine

Gen-Z Leading Pet Adoption Among First Time Pet Owners Since The Pandemic: Report

April 4, 2023
Gen-Z pet owners

The survey report titled ‘Pawrents’ by Supertails.com, tech-enabled pet care start-up, revealed  challenges, trends and expectations from the petcare industry.

The statistics revealed that Gen-Z drove the first-time pet-parent pool with over 48% of pet adoption being led by Gen-Zs followed by millennials at 44% in the last 2 years. Pandemic-induced loneliness gave birth to first-time and new-age pet parents. Other catalysts included  rapid urbanization, nuclear family setups, and pet humanization.

With increasing disposable incomes and a willingness to offer a healthy environment and the best nutrition to their pets, pet owners have started spending more on pet care offerings.

In Bangalore, 55% of pet parents spend an average of ₹3,000 per month on taking care of their pets, while in Mumbai, 52% of pet owners spend the same amount, while 40% of Delhi based pet parents spend between ₹1500 to ₹3000 monthly on their pets.

The data also revealed that tier 2 and tier 3 India inched closer to the spending capacity of metro pet owners. More than 39% of pet owners  in metropolitan cities in India spend over ₹3000 every month on their pets. On the other hand, nearly 47% of pet parents in tier 2 and 3 cities spend between ₹1500 to ₹3000 per month on their pets.