Tatsat Chronicle Magazine

Facebook and Instagram Get New Safety Features for Women in India

December 4, 2021

Meta Platforms has announced three initiatives for women safety on the company’s social media platforms, Facebook and Instagram. The initiatives are a new platform to check and limit sharing of non-consensual intimate images (NCII), expanding the Women’s Safety Hub to Hindi and 11 other Indian languages, and appointing Indian members to its Global Women’s Safety Expert Advisors. While announcing the initiatives, Karuna Nain, director of global safety policy at Meta Platforms, said the company is on track to spend more than $5 billion on safety and security this year.

Meta’s first initiative, StopNCII.org is in partnership with the UK Revenge Porn Helpline and will be built on the company’s NCII Pilot, an emergency programme that allowed potential victims to proactively quash their intimate images. In India, the platform has partnered with organisations such as Social Media Matters, the Centre for Social Research, and Red Dot Foundation. The platform will let women, who are victims, submit their cases to the platform. It will ensure that it works with participating companies such as Facebook, LinkedIn, Bumble, Discord and others to ensure that such images are deleted. Women can create their cases on the platform and keep a track of the status as well.

Instagram has also launched two safety campaigns to help young people be safe online: Safe Stree, to spread awareness about the safety features available on the platform, and My Kanoon, to inform them about the legal rights and protections available to the users.

The new initiatives will help women to have a better social experience that will allow them to learn and engage without any challenges.