Tatsat Chronicle Magazine

E-commerce trends that every online store owners should be aware of in 2022

September 22, 2021

Are you trying to figure out how to make your e-commerce site better? Do you want to know what the major trends will be for your online store in the future year?

In this infographic, the team at Red Website Design shares ten e-Commerce trends to keep an eye on. Here’s a basic rundown:

The Problem With First-Time Buyers
Customized packaging will play a bigger role in online sales.
Mobile shopping is on the rise.
Personalization across several channels
Payment Processing Improvements
With a focus on green consumerism, voice shopping will take centre stage.
Increased AI use in ecommerce as a result of social media.

For ecommerce, augmented reality (AR) has been a game changer. This type of technology allows shoppers to see the thing they’re looking for up close, which aids in their purchasing decision. In certain areas, such as fashion and home decor, AR has a significant impact on the purchasing experience since it allows customers to get a better feel for an item without having to see it in person. Not only are there more smart speakers on the market, but consumers are now relying on voice assistants to do daily activities. According to Loop Ventures, by 2025, 75% of US households will own a smart speaker. As more smart speakers are installed in homes, more people will use voice search to shop online, order food, and arrange their lives. In terms of keywords and content, the rise of voice search presents an opportunity for ecommerce businesses.

Online shoppers of all kinds — both B2C and B2B — want individualised, unique shopping experiences. A buyer can receive individualised product suggestions and detailed customer assistance thanks to the data acquired by AI. Personalized experiences on-site or in marketing efforts have been demonstrated to increase sales, with one study revealing that shops with advanced personalization capabilities saw a 25% increase in revenue.