Corporate Social Responsibility is Not Public Relations authored by Sangeeta Waldron elaborates on how important it is for all types of businesses to have authentic Corporate Social Responsibility (CSR) initiatives that are not a publicity spin. The book contains 15 inspirational interviews with global thought leaders and entrepreneurs, who share their insights and thoughts about sustainability and how CSR is the future of business across the globe. The interviews within every chapter, along with the research, show there is international public support for businesses to do better and that CSR is driving the investment world over. This is the time for all types of businesses to have CSR as the lifeblood for all their customers and employees.
The writer has included a special chapter on India, as for too long the west has not given enough credit to the developing world for its commitment to CSR and sustainability. The chapter includes the ‘voice’ of Rusen Kumar, the founder of India CSR Network. Rusen established this platform in 2009, well before, India decided to introduce a CSR Law in 2014. Since 2009, Rusen through this platform has been forging purposeful conversations around sustainable business news for Indian businesses. In this chapter, we also discover some of India’s pioneering brands that have been driving change over the last 100 years.
This seems to be both a timely and a relevant book, and one that can stand the test of time as the topic will continue to be high on the business news agenda. CSR is now considered a critical part of a company’s performance and reputation and the book provides a clear outline of why and how to execute it, not just a PR exercise. The book provides an understanding and advice on how to align CSR with PR for greater credibility and business benefits.
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