Kiehl’s, a global skincare company, has taken a stand for social responsibility by partnering with CRY (Child Rights & You) to make a difference
Kiehl’s, a global skincare company, has taken a stand for social responsibility by partnering with CRY (Child Rights & You) to make a difference. CRY has created a bridging course programme in which children in marginalised communities in grades VI – XII are able to reconnect with education and receive the encouragement they need to return to school. Over 1.5 million schools in India have closed since the start of the Coronavirus pandemic, affecting roughly 2.47 million children enrolled in elementary and secondary institutions. Child labour in vulnerable areas is at an all-time high, thanks to an ever-increasing dropout rate.
Kiehl’s recognises the importance of intervening to secure children’s education and has volunteered to help with fundraising for the bridge course programme. Children are helped to cope with their academics and stay in school as part of the CSR effort, lowering the number of dropouts, child labour, and child marriage. The bridge course programme is delivered via digital tablets, which are distributed to authorised instructors. These study sessions, which are attended by groups of children from the same or surrounding villages, are designed to provide youngsters with the required skills and encourage them to return to school.
Kiehl’s held a fundraising event at CRY’s R. K. Puram branch in New Delhi yesterday as part of its CSR drive to Make Life Brighter With Kiehl’s. The event included a CRY-sponsored arts and crafts competition for kids, with the winner artwork being printed on Kiehl’s thank you cards. Customers will receive these thank you notes with each purchase, allowing them to donate to CRY. The thank you cards will include a QR code that will direct you to the donation page, making it simple and convenient to help Kiehl’s make the world a better place.