Tannuka Juneja
The HCL Foundation has partnered with Flipkart Samarth to revive existing crafts and skills through a training program under its flagship HCL Samuday program to provide livelihood opportunities for rural women in the Hardoi district of Uttar Pradesh.
As part of this initiative, HCL has launched Samuday Crafts, a variety of products made by 500 rural artisans. An exclusive range of interior design products known as “Alankaar” was also launched during the event.
The event was organized in the presence of the Deputy Chief Minister of Uttar Pradesh Government (GoUP) and Minister for Rural Development Keshav Prasad Maurya, who was also accompanied by Vijay Laxmi Gautam, Minister of State – Rural Development, GoUP, Manoj Kumar Singh, IAS, Agriculture Production Commissioner and Additional Chief Secretary, Department of Rural Development & Panchayati Raj, GoUP, Alok Varma, Project Director – HCL Samuday & Clean NOIDA, HCL Foundation and Mr. Tushar Mukherjee, Director – Government Affairs at Flipkart Group were also present on the occasion.
Speaking on the occasion, Keshav Prasad Maurya, Deputy Chief Minister & Minister for Rural Development, Government of Uttar Pradesh said, “The Government of Uttar Pradesh is working in collaboration with HCL Foundation in 11 blocks of the Hardoi district in six areas of rural development including health, education, agriculture, water and sanitation, infrastructure and livelihood. Through the livelihood intervention, over 22000 rural women have been able to strengthen the financial condition of their family. HCL Foundation’s partnership with Flipkart will further help rural women artisans to reach a much wider audience through their handicrafts. I would like to congratulate them for this initiative. The state government has always supported handicrafts and we are committed to support replication of such cluster development models in other parts of the state.”
