![Sustainable Brands](https://tatsatchronicle.com/wp-content/uploads/2022/06/Sustainable-Brands-480x384.jpg)
Over 60% of Customers Willing to Spend More on Sustainable Brands
Indians are finally ready to pay more for planet-friendly consumer brands. A new survey by Bain & Company said 52 percent of consumers in urban India expect to increase spending on sustainable brands in the next three years. The consultancy, which surveyed