Muthoot Finance, India’s Largest Gold Loan NBFC, has received the coveted CSR Excellence Award 2022 under Innovation and Corporate Leadership in Healthcare category for their CSR initiative – ‘Cup of Life’, launched in August 2022 in Kochi, Kerala.
On behalf of the company, George M George, Deputy Managing Director, Muthoot Finance received the award from Eknath Shinde, Chief Minister of Maharashtra, at the fifth edition of CSR Journal Excellence Awards 2022 held at National Stock Exchange (NSE), in BKC, Mumbai.
The Cup of Life campaign was aimed at spreading awareness around the taboo of menstrual health at the grass root level. Through this campaign, Muthoot Finance was able to successfully deliver 1 Lakh and one menstrual cups for free to the women of Kochi within a span of just 24 hours.
Speaking on the occasion, George said,“We at Muthoot Finance are honoured to receive the CSR Excellence Award for the successful completion of our ‘Cup of Life’ initiative. The objective of the campaign was to take a step towards breaking the taboo around menstruation, and educating the society about menstrual health and hygiene. Moreover, we aim to further normalize the conversation around menstruation. This recognition has once again reassured us that our efforts and vision have been in the right direction. This will further inspire us to work towards addressing more important issues in the society and work towards the welfare of the nation.”