Tatsat Chronicle Magazine

HMSI Organises Road Safety Programme For Two-Wheeler Women Riders

March 11, 2023
Road safety-Honda

Aimed at educating and raising awareness on road safety among women so they can enjoy the freedom of mobility on roads, Honda Motorcycle & Scooter India (HMSI) conducted exclusive female-oriented Road Safety Awareness campaign across India which marked the occasion of International Women’s Day.

The 2-day long campaign with the theme of #HelmetOnLifeOn empowered more than 1300 women with safe road practices and riding and driving skills to ensure their safety and well-being while on road. The celebrations outspread to more than 16 cities across HMSI 10 Traffic Training Parks and 6 Safety Driving Education Centers in India.

Speaking on HMSI’s Women’s Day Road Safety Initiative, Mr. Prabhu Nagaraj, Operating Officer – Brand & Communication, Honda Motorcycle and Scooter India said, “HMSI dedicated this International Women’s Day towards building confident and safe female riders on road. With our special #HelmetOnLifeOn campaign, we wanted to celebrate the spirit of womanhood by creating road safety awareness and further empowering them to enjoy the freedom of mobility on roads confidently and independently. We are honored to celebrate this special day with women from different stratum of society and thank them for celebrating this occasion with us.”