Tatsat Chronicle Magazine

Flipkart Launches Foundation to Focus on Rural, Women Development

The foundation aims at impacting 20 million lives directly and indirectly over the next decade.
April 5, 2022
flipkart foundation
Female labour in Rural Area. Photo Credit- Pixabay

Walmart-backed E-commerce giant Flipkart announced that it has constituted Flipkart Foundation. The foundation will focus on supporting improved market access for under-served communities, entrepreneurship, skill development, community development, livelihood opportunities and environmental responsibility, with an aim to impact 20 million lives directly and indirectly over the next decade.

The foundation was launched in Delhi by the Union Minister for Social Justice and Empowerment Virendra Kumar, Union Minister of State for Micro, Small and Medium Enterprises Bhanu Pratap Singh Verma and Minister of State for Rural Development Sadhvi Niranjan Jyoti.

“Flipkart Foundation is our commitment to engage with diverse stakeholders to enable transformational development work for society and the economy. The foundation will address several critical societal concerns ranging from art and craft revival to employment opportunities for the underserved, to disaster relief,” said Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart.

Speaking at the launch, Dr Virendra Kumar, Union Minister for Social Justice and Empowerment, said, “While India is full of opportunities, there is a need to drive equitable growth. To help drive this, it is important for businesses to offer support to underprivileged sections of society to make them a part of the country’s growth story. Our Prime Minister’s vision of Sabka Saath, Sabka Vishwas aims to bring the government and the industry on a common platform to work harmoniously in achieving prosperity for all. Organisations like the Flipkart Group play an important role in this endeavour and the launch of the Flipkart Foundation is a decisive step in this direction to create widespread social impact.”

The Flipkart Foundation aims to drive transformational work by collaborating with diverse stakeholders across government organizations, NGOs & community leaders across four key areas:

  • Market access
  • Skill development
  • Community development
  • Environmental Responsibility

The activities of the foundation are focused on grants, with contributions from the Flipkart Group and through the ‘Charity Checkout’ feature available on Flipkart platforms, which provides an easy and transparent way to make charitable donations.